We tend to take the Internet for granted. The changes that it has brought about in society have made us all wonder how we ever lived without the constant connection, access to information, and speed of service that the Internet provides. Thanks to the Internet, our lives are more convenient and richer than ever. Telemedicine services are now bringing the convenience (and cost savings) of the Internet to the health care industry.
Interacting with the medical
establishment takes both time and money, two major problems that telemedicine
has the ability to assuage. Telemedicine has the ability to minimize both
inconvenience and cost by allowing patients to speak with doctors over the
phone or Internet from any location at any time. This unprecedented
convenience, coupled with reductions in costs to both consumers and employers,
is the reason that the number of large employers offering a telemedicine
benefit is expected to increase from the current level of 22% to 71% by 2017.
Employees are ready for a change too, with eighty percent indicating that they
would book doctors appointments online because it saves them time and money. To
many, it is clear that telemedicine is a trend that they can't afford to ignore
... literally.
Saving Employers Money
Telemedicine services are an
investment and the goal of any investment, as far as employers are concerned,
is to cut costs and save time. All told, a telemedicine benefit can save a
company with 1,000 employees about $100,000 in the first year. These savings
come from two mechanisms: decreased direct health care costs and increased
employee productivity.
Reductions in emergency visits,
urgent care visits, and doctor's office visits account for a large majority of
the savings from a telemedicine benefit. Employees can use the less expensive,
more convenient telemedicine service for many of their medical needs, thus
reducing claims and the overall cost of traditional health insurance.
It isn't just reduced insurance
costs that save companies money though. Savings from increased productivity
have a massive impact on the value of a telemedicine benefit. Employees who
find it easier to access health care services are healthier and take less time
off of work. On average, the return on investment (ROI) from telemedicine, as
it relates to productivity, is 38%.
Saving Employees Money with Added
Convenience
The beauty of telemedicine is that
it benefits both employers and employees. Employees with high-deductible health
plans have found that the costs of standard medical care have been increasing
drastically in recent years. Direct expenses, like co-pays and deductibles,
make it difficult for many to justify treatment. According to Gallup, 33% of
people delay medical treatment due to cost alone.
An ounce of prevention is,
literally, worth a pound of cure. Prompt attention for simple medical problems
means fewer health concerns down the road and an overall reduction in health
care costs. By giving employees low-cost (often deductible-free) access to
medical care, small problems can be addressed before they turn into large, expensive,
life-altering concerns.
Compounding the benefit gained from
the low cost of telemedicine is increased convenience. While saving money is a
major reason that people avoid traditional health care services, it turns out
that inconvenience is the single greatest factor that determines whether an
individual seeks care. Inconvenience comes in several forms that include long
wait times, lost time at work, travel headaches, and lost personal time. On
average, a traditional office visit requires two hours and an ER visit requires
four hours. Telemedicine visits, on the other hand, are usually completed in
just five minutes. Put another way, telemedicine visits are 24 to 48 times
faster, on average, than traditional medical visits.
Burgeoning Change
Telemedicine has reached its tipping
point, with projections suggesting that 77% of employers with more than 1,000
employees will provide their employees with a telemedicine benefit within the
next three years. Telemedicine simply makes sense. It improves convenience,
improves employee health, and saves both employers and their employees money. Telemedicine
truly is a benefit.
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